Shares of Weight Watchers (WTW) rose +17.30% on Wednesday after revealing their plans to rebrand the company. Shares closed at 73.97 for the session. The company plans to offer teens free memberships starting this summer, and the company will have a new program that is more flexible than previous plans. They project that the new plan will help to grow their revenue by over $2 billion by 2020. Keep an eye on the stock as more volatility is probable.